Effective Use of Facebook on Knowledge Transfer in a Professional Experience Internship: A Case-Based Approach to Analyze Influencing Factors

CHAU, Ka Lee, Carrie (Ms)
KAN, Chung Yi, Joanne
WONG, Cheuk Ming, Johnny
SIU, Felix L.C.
CHU, Samuel Kai Wah (The University of Hong Kong)
LAW, John

10 May (Fri), 12:00-12:20
New Literacies and Transformative Learning Environments
Presentation format:
Paper Presentations
Medium of instruction:
English 英語


This study aims to explore factors that contribute to the effective use of Facebook for knowledge transfer during students’ professional experience internship through a case-based approach. Out of the 17 factors investigated, 14 factors had strong impact of knowledge transfer whereas only 3 factors had moderate impact. It is concluded that the use of Facebook in this case study is effective for knowledge transfer. It has been found that the technological aspect has the most significant impact to the effectiveness of knowledge transfer.


Presentation slides

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Last modified on 21 May 2013 12:56 pm
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